The design development focused on creating a modular and flexible retail architecture capable of adapting to different merchandising needs while maintaining a strong visual identity. Particular attention was given to the contrast between dark glossy finishes, illuminated white marble, and integrated lighting elements, enhancing depth and spatial perception. The open structural system allows the products to become the focal point of the composition, while the balance between solid volumes and transparent elements reinforces a sense of elegance, lightness, and precision aligned with the Chanel aesthetic.