The project redefines the spatial narrative of the collaboration center, moving beyond a traditional meeting facility into a curated experiential journey. Architecture and interior design are used as tools to structure interaction, guiding visitors through a sequence of spaces that balance storytelling, functionality, and technological integration. The circular layout becomes the core device, fostering dialogue and reinforcing a sense of continuity, while materials, lighting, and display systems translate Barilla’s heritage into a contemporary spatial language. Particular attention was given to the integration of digital interfaces within the physical environment, ensuring a seamless and intuitive experience without compromising the architectural clarity of the space.