PROJECT TYPE
COUNTER
CLIENT:
DOLCE&GABBANA BEAUTY
YEAR:
2026
LOCATION
ROMA
PROJECT OVERVIEW
A compact display system that translates the Dolce & Gabbana Beauty identity into a clear, recognizable, and highly performant architectural language within the Rinascente Tritone context.



The project develops a modular counter capable of fluidly organizing different product categories – make-up, fragrance, and gifting – while maintaining a strong visual hierarchy.
The central volume becomes both an iconic and functional element, integrating communication, storage, and vertical display, while the surrounding counters ensure accessibility and direct customer interaction.
The use of warm, luminous materials combined with contrasting black details creates a balance between elegance and commercial visibility. Integrated lighting enhances both product and surfaces, enabling an immediate reading of the space and delivering an experience aligned with the brand’s luxury positioning.
A micro-space that performs like a boutique: every element is designed to sell, but above all to tell a story.

Andrea Bulgarella
Architect – Store Planning & Design





