PROJECT TYPE

new Stand-alone concept store

CLIENT:

GIORGIO ARMANI spa

YEAR:

2017

LOCATION

LONDON

EMPORIO ARMANI LONDON NBS

EMPORIO ARMANI LONDON NBS

PROJECT OVERVIEW

The London New Bond Street project involved the complete refurbishment of a flagship retail space, redefining the store as a contemporary architectural environment where spatial clarity, material contrast, and lighting strategy structure the customer experience.

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The intervention focused on transforming the existing space into a coherent architectural system capable of expressing both precision and elegance. A neutral material palette and clean geometries establish a restrained background for the product, while the ceiling grid integrates lighting and technical elements into a continuous luminous surface. Structural columns and vertical panels were reinterpreted as spatial devices guiding movement through the store and creating visual rhythm across the interior. Particular attention was dedicated to the balance between openness and spatial articulation, ensuring clear product visibility while maintaining a strong architectural identity.

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A store is not only a place to display products, but a spatial system designed to guide perception.

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Andrea Bulgarella

Architect – Store Planning & Design