PROJECT TYPE

STAND-ALONE STORE

CLIENT:

LUXURY FASHION BRAND

YEAR:

2013

LOCATION:

MADRID

FLAG-SHIP STORE IN MADRID

FLAG-SHIP STORE IN MADRID

PROJECT OVERVIEW

The project involved the development of a new Flagship boutique on Serrano Street in Madrid, one of the city’s most prestigious luxury retail avenues.
The objective was to reposition the brand within a higher market segment, introducing a contemporary interpretation of the brand concept within a historic architectural context.

The project involved the development of a new Flagship boutique on Serrano Street in Madrid, one of the city’s most prestigious luxury retail avenues.
The objective was to reposition the brand within a higher market segment, introducing a contemporary interpretation of the brand concept within a historic architectural context.

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Located at Serrano Street 44, the boutique occupies a historic early-1900s building distributed over three levels. The project carefully balanced the introduction of a contemporary retail environment with the constraints of a protected architectural context, ensuring that all new vertical connections remained fully reversible. Following the renovation, the store recorded a 30% increase in foot traffic within the first three months and a 20% growth in sales, confirming the effectiveness of the new spatial layout and customer experience.

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A retail space succeeds when architecture quietly amplifies the brand.

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Andrea Bulgarella

Architect – Store Planning & Design