PROJECT TYPE
STAND-ALONE STORE
CLIENT:
LUXURY FASHION BRAND
YEAR:
2013
LOCATION:
MADRID
PROJECT OVERVIEW
Located at Serrano Street 44, the boutique occupies a historic early-1900s building distributed over three levels. The project carefully balanced the introduction of a contemporary retail environment with the constraints of a protected architectural context, ensuring that all new vertical connections remained fully reversible. Following the renovation, the store recorded a 30% increase in foot traffic within the first three months and a 20% growth in sales, confirming the effectiveness of the new spatial layout and customer experience.
A retail space succeeds when architecture quietly amplifies the brand.

Andrea Bulgarella
Architect – Store Planning & Design








