PROJECT TYPE

STAND-ALONE STORE

CLIENT:

GIORGIO ARMANI spa

YEAR:

2024

EXPERIENCE:

SCENES

GIORGIO ARMANI SAN FRANCISCO

GIORGIO ARMANI SAN FRANCISCO

about the project

The San Francisco project involved the transformation of a historic building into a refined retail environment, where architectural rigor, material quality, and spatial clarity define the customer experience.

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Working within the constraints of a landmark façade on Grant Avenue, the project required a careful balance between preservation and contemporary retail design. The interior composition was developed through a restrained palette of marble, metal, and textured surfaces, articulated by precise lighting and custom display elements. Bespoke furniture, cylindrical glass vitrines, and tailored shelving systems create a clear spatial rhythm, guiding the visitor through the store while reinforcing a sense of understated luxury. Close coordination with craftsmen and contractors allowed the integration of custom solutions that respected the building’s historic character while delivering the precision required for a flagship retail environment.

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Precision, proportion, and light are the true language of luxury spaces.

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Andrea Bulgarella

Architect – Store Planning & Design