PROJECT TYPE
STAND-ALONE STORE
CLIENT:
GIORGIO ARMANI spa
YEAR:
2024
EXPERIENCE:
SCENES
about the project
The San Francisco project involved the transformation of a historic building into a refined retail environment, where architectural rigor, material quality, and spatial clarity define the customer experience.


Working within the constraints of a landmark façade on Grant Avenue, the project required a careful balance between preservation and contemporary retail design. The interior composition was developed through a restrained palette of marble, metal, and textured surfaces, articulated by precise lighting and custom display elements. Bespoke furniture, cylindrical glass vitrines, and tailored shelving systems create a clear spatial rhythm, guiding the visitor through the store while reinforcing a sense of understated luxury. Close coordination with craftsmen and contractors allowed the integration of custom solutions that respected the building’s historic character while delivering the precision required for a flagship retail environment.
Precision, proportion, and light are the true language of luxury spaces.

Andrea Bulgarella
Architect – Store Planning & Design




