PROJECT TYPE

CONCEPT PROPOSAL

CLIENT:

LP

YEAR:

2024

LOCATION

MILANO, ITALY

LP NEW CONCEPT PROPOSAL

LP NEW CONCEPT PROPOSAL

about the project

This concept explores a contemporary retail space for a luxury accessories brand, where materiality and spatial rhythm become the primary tools to express identity. The project balances natural elements and refined detailing, translating the brand’s heritage into a warm, tactile environment defined by vertical wood textures, sculptural marble surfaces, and soft, integrated lighting. The result is a calm yet sophisticated atmosphere, designed to elevate the product while offering a sense of intimacy and timeless elegance.

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The space is structured through a clear and cohesive architectural language, where vertical wood elements define rhythm and continuity, while marble surfaces highlight key display moments with a refined contrast. The layout encourages a fluid and intuitive journey, balancing open areas with more intimate zones such as the lounge, designed to enhance the customer experience. Soft, integrated lighting reinforces the materiality and elevates the products, while bespoke furniture ensures both functional flexibility and visual consistency throughout the space.

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A space where materiality becomes identity, shaping a timeless retail experience defined by quiet luxury and refined continuity.

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Andrea Bulgarella

Architect – Store Planning & Design